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Building Your Brand

Building a recognisable brand Your brand is what sets your business apart from the competition. It is your unique differentiator, carrying implied messages about your company image, the performance you offer and the product and service quality that your...

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5 Inexpensive Online Marketing Tips for Your Business

A successful marketing strategy is essential to attract new clients, but how can this be achieved without a limitless budget? At the Federation of Small Businesses, we know that this can be challenging, so why not try five of our favourite marketing tips that won't...

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What are the benefits of a Secure Sockets Layer “SSL”?

Understanding SSL Certificates SSL stands for “Secure Sockets Layer” and is an encryption technology that was originally created by Netscape in the 1990s. SSL creates an encrypted connection between your web server and your visitors' web browser allowing for private...

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Free Email Marketing eBook

FREE ebook Hi , Are you struggling with the fact that you really don't know anything about e-mailmarleting correctly? Why do individuals publish mailing lists? It's a vital business tool to create relationships within your niche, to keep in contact with...

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Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. Use your company's blog posts to opine on current industry topics, humanize your company, and show how your products and...

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